Director, Public Relations

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Emporio Armani, A|X Armani Exchange, Armani / Casa and Armani Ristorante.

Description of Responsibilities

Oversee and direct all US press, digital content/relationships and public relations activities for all Giorgio Armani Corporation brands and businesses – including but not limited to Giorgio Armani, Armani Prive, Emporio Armani, A|X Armani Exchange, Armani / Casa, Armani / Ristorante, and Armani Residences. Increase brand awareness, promote collection launches, support business goals through securing stories, editorial and content through all media outlets both in print & digital, content creators, industry key opinion leaders as well as up and coming influencers/stylists in all categories. Develop and implement PR strategies to raise awareness, appeal to a younger & new audience and create relevance for the Giorgio Armani brands and product offerings. Monitor and continually build on the strategic vision of public relations as per both the local business strategies and GA SPA public relations directives. Implement effective public relations plans for all brands, new collection launches and special projects/events, as well as VIP coverage placements both in print and digital.

Overview of Critical Duties

• Develop and nurture strategic relationships with all press contacts – digital & print, as well as the relevant and up & coming opinion leaders in the industry for each brand
• Ensure impactful product placements, covers, feature stories within all publications & digital – for all brands
• Monitor the ed