DIRECTV
Director, Platform Growth & Development
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Job Description
El Segundo, CA
Job ID R260246 Category Corporate Remote Yes
The Director, Platform Growth & Development is responsible for executing and advancing the company’s distribution, growth, and monetization strategy across top streaming OEM platforms including Amazon, Roku, Google, Apple, and other targeted device partners. This role manages key partner growth relationships, supports complex commercial agreements, and leads cross-functional initiatives to maximize reach, engagement, and revenue. As a key member of the Digital Commerce team, this role delivers business impact by scaling platform partnerships into durable, high-growth channels.
KEY RESPONSIBILITIES
Platform Strategy & Revenue Ownership
Execute the integration of end-to-end marketing strategies for all major streaming platforms; manage day-to-day initiatives supporting traffic performance, conversion and sales targets, track performance, contribute to growth forecasts, and coordinate cross-functional planning with product, business development, and advertising.
Executive Relationship Management
Build and maintain multi-threaded OEM partner relationships with key partners (Amazon, Roku, Google, Apple, etc.); serve as the primary marketing point-of-contact and support regular business reviews, negotiations, and strategic planning sessions in partnership with other internal teams.
Deal Structuring & Negotiation
Support complex negotiations for distribution agreements, revenue share models, co-marketing investments, and platform merchandising opportunities; partner with biz dev, product marketing, and finance to structure scalable, high-impact deals.
Performance Optimization & Growth
Establish and track KPIs and operating rhythms to monitor platform performance (acquisition, engagement, retention, monetization); work collaboratively to identify and execute opportunities to accelerate growth and improve ROI across channels.
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