Director of Marketing

Director of Marketing

Role Summary

The Director of Marketing helps lead the Menchie's brand across social media, digital media, national campaigns (ex: cakes, catering) and various promotions. They independently plan and run marketing campaigns within the national marketing calendar that drive guest traffic and franchise sales across every location.

• Reports to: CMO
• Location: Sherman Oaks, CA – currently hybrid but subject to change at any time
• Employment type: Full-time, exempt

About Menchie's Frozen Yogurt

Menchie's is the nation’s largest self-serve frozen yogurt brand with franchise locations across the U.S. and internationally. Our mission is simple: to make people smile with a delicious, high-quality cup of frozen yogurt in an upbeat experience.

Key Responsibilities

Social & Digital Media

• Implement the brand's social strategy and voice across Instagram, Facebook and TikTok.
• Lead content planning, influencer and creator partnerships, and community management.
• Give franchisees guidelines, templates, content and a content calendar so local posts stay on brand.
• Manage social media agency partner and use data to shift spend toward what performs.
• Oversee paid search, paid social, plus the website.
• Work with the loyalty team to grow rewards membership and repeat visits through digital channels.

National Marketing Programs

• Lead national programs such as froyo cakes, catering, 3PD, and acai from inception to launch and beyond.
• Lead campaigns from brainstorming to creative briefs to launch across in-store and digital, working directly with our in-house creative team.
• Make sure every location has what it needs to run each program, including guides, timelines and POP
• Work closely with the Operations team on all operational implementations which includes franchisee trainings and webinars.
• Present new program launches at our national franchisee convention.

Promotions & Campaigns

• Plan and run national promotions, limited-time offers and partnerships, such as National Frozen Yogurt Day and holiday events.
• Model the cost and expected return of every promotion before launch.
• Recap results after each promotion and use them to plan the next one.

Qualifications

Required

• Bachelor's degree in marketing, communications, business or a related field.
• 8+ years of marketing experience, with 3+ years leading independent programs.
• Experience running national, multi-channel campaigns for a consumer brand.
• Hands-on knowledge of social media, paid digital and analytics tools.
• Experience managing a budget and agency partners.
• Strong writing, presentation and cross-team skills.

Preferred

• Experience in restaurants, QSR, franchising or food and beverage.
• Experience working with franchisees or a franchise advisory council (FAC).

How Success is Measured

• Same-store sales and guest traffic growth tied to program launches
• Social engagement, follower growth and reach
• Return on ad spend and cost per acquisition in digital
• Franchisee satisfaction with marketing support

What We Offer

• Salary range: $100,000
• Health, dental and vision insurance; 401(k); paid time off
• Hybrid office hours (subject to change at any time)

Menchie's is an equal opportunity employer.

Job Type: Full-time

Pay: $100,000.00 per year

Experience

* Marketing: 8 years (Required)

Work Location: Hybrid remote in Sherman Oaks, CA 91403