Director of Marketing and Public Relations

Job Summary

Responsible for the development and implementation of integrated marketing and communication strategies that advances the organization's resource development, brand and community engagement goals for the Western Pennsylvania division. Must cultivate and maintain community relationships through promotion, networking and media contacts. Supports members of the Development staff and field officers to enhance their individual fundraising programs. Supervises full-time graphic designer providing leadership and project management.

Responsibilities

* · ADVERTISING CAMPAIGNS – Responsible for creating economical advertising campaigns that promote The Salvation Army and its services through Broadcast TV, radio and digital outlets. Solicits advertising campaign opportunities that collaborate with an underwriter to receive optimum electronic or print promotions at no cost.

· MEDIA RELATIONS – Write and distribute press releases, build strong and productive relationships with reporters and media partners, pitch human interest stories, schedule interviews, monitor media mentions and keeps media informed on all programs, events and key developments within the organization.

· SOCIAL MEDIA CAMPAIGNS – Responsible for developing social media ad campaigns and organic posts for Facebook, Instagram and Twitter.

· WEBSITE CONTENT – Responsible for monitoring website and working with Graphic & Website Design Manager to provide updated content, program descriptions, event listings and stories.

· SPECIAL FUNDRAISING EVENTS – Oversee the design of marketing materials relative to special fundraising events including invitations, programs, emails, videos and websites. Secures speakers, entertainment, writes scripts and promotes event to the public.

· SPECIAL PUBLICATIONS – Produce, edit and distribute specialized publications to promote programs and services, such as the annual report, donor updates, fact sheets and the Divisional newsletter.

· COMMUNITY RELAT