Director of Marketing

About the Company

Agri-Genesis is a customer-first, vertically integrated Missouri cannabis company spanning cultivation, manufacturing, wholesale, house brands Farmer G and FLWR PWR, and Sunrise dispensaries. Our mission is to improve quality of life by providing safe, reliable access to high-quality cannabis at fair and affordable prices.

This is a rare opportunity to own marketing end to end at a company that controls its entire supply chain — from the plants in our cultivation facility to the products on our own dispensary shelves and on retail shelves across Missouri.

As Director of Marketing, you will build the marketing function from the ground up: the strategy, the team, the infrastructure, and the standards. You will shape how two house brands show up in a competitive market, help our wholesale team win and keep accounts, drive traffic and loyalty at Sunrise, and make artificial intelligence a genuine capability of how this team works rather than an afterthought. You will report to our Chief Revenue Officer and partner closely with sales, retail operations, compliance, finance, and executive leadership.

Requirements

What You Will Do

• Develop and execute an integrated, company-wide marketing strategy, annual roadmap, and budget aligned with Agri-Genesis's growth, revenue, customer, and brand objectives.
• Establish clear priorities, operating processes, approval workflows, and performance standards for the marketing function.
• Lead brand strategy and architecture across Agri-Genesis, including house brands, wholesale initiatives, and Sunrise dispensaries, ensuring clear positioning, consistent messaging, and a cohesive customer experience.
• Develop marketing strategies that directly support revenue growth, distribution, sell-through, customer acquisition, retention, loyalty, and basket growth.
• Partner with wholesale sales to develop retailer-specific sales tools, product launch materials, in-store programs, bu