Director of Integrated Marketing

PRODA · PROTEIN SODA

Director of Integrated Marketing

Lead the integrated marketing strategy behind one of America's fastest-growing beverage brands. Shape the campaigns, orchestrate every channel, and help take Proda from breakout brand to household name. Turn a major moment and five channels into one sequenced plan.

Who We Are

PRODA is protein soda — ten grams of protein, zero sugar, and it tastes like the soda you grew up with. We launched at Sprouts in March 2026 and became the fastest-turning protein soda in the country inside of five months. Several of the fastest-selling protein sodas in the country are ours.

We are small on purpose. A handful of operators, a set of specialist partners, and two founders who are close to the work. We have significant news to announce in Q4, and 2027 is the year we go national — new retailers, a bigger Amazon push, and a brand that has to show up properly everywhere people meet it.

This role reports to co-founder Matt Postlethwaite and works alongside our VP of Brand Activation.

Position Summary

PRODA’s constraint is not opportunity — it is sequencing. We have more good options than we can execute in order: a major announcement landing in Q4, a TikTok Shop launch, an Amazon rebuild, an influencer engine, and a velocity story to protect at Sprouts. Each has a capable owner. What we do not have is one person deciding what happens when, and what it is worth.

That is this job. You own the marketing calendar, the campaign plan behind our biggest moments, and the recommendation on where the money goes. You will spend your first ninety days turning our Q4 announcement into a real plan — message, phases, channel roles, budget, owners — and then keeping the flywheel turning after the news cycle ends.

You direct the work; you do not produce it. We have a designer, a content producer, a community agency, an Amazon and e-commerce lead, and a TikTok agency. Your job is to brief them well, hold a standard,