Director, Integrated Marketing

Description

PlayMetrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

PlayMetrics is looking for a Director, Integrated Marketing to build and run the execution engine behind our Growth Marketing team. This role turns sport-specific campaign strategy into work that ships on time and on standard, while keeping our always-on programs — SEO, website conversion, email nurture — growing steadily in parallel. You'll work closely with our Growth Strategy Directors, who each own the strategy, pipeline targets, and Sales relationships for a specific sport cluster.

Note

This is a full-time position, and we are ideally looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company's needs and policies in the future. Open to remote, US-based candidates preferably in Eastern or Central Time Zones.

### The Role

As our Director, Integrated Marketing, you'll report to the VP of Growth and partner closely with our Growth Strategy Directors, who own sport-specific market strategy and Sales relationships.

You'll own turning their briefs into executed, measured campaigns, and you'll own the always-on, evergreen programs that keep generating awareness and pipeline between campaigns. To start, you'll lead a small team (2-3 direct reports), with planned headcount additions as volume scales, and be a trusted voice in quarterly planning, bringing a clear, capacity-grounded view of what the team can deliver.

One day you might be

• Refining a campaign brief with a Growth Strategy Director to sharpen the audience and offer before work kicks off.
• Walking the VP of Growth through how the SEO roadmap and two simul