Director, Growth Marketing

As the leading AI vertical retail data company, Crisp leverages AI to facilitate the integration, access and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimize retail sales and the supply chain infrastructure. Trusted by 7,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms a brand’s own retail data into a competitive advantage. Following our recent $72M Series B funding and strategic acquisitions of Atheon Analytics, Cantactix, ClearBox Analytics, Lumidata, Shelf Engine, and others, we're positioned for aggressive global expansion and product innovation in the $15T+ global supply chain market.

This is a dynamic, evolving position reporting directly to the SVP of Marketing, offering plenty of opportunity for growth as you leverage your strengths. Whether your background is in startups or large enterprises, you understand the meaningful impact possible within a smaller, agile organization — and you’re eager to help define your role and contribute to Crisp’s future.

WHY THIS ROLE EXISTS

The best B2B products grow because they are designed to. Figma spread because every file shared pulled in a new user. Slack spread because every invitation to a channel was a growth loop. Notion spread because every published page was a billboard. Crisp has the same opportunity in the CPG and retail ecosystem.

This role exists to find those product-driven acquisition moments, design them intentionally, and scale them. It combines product-led growth strategy, lifecycle and activation marketing, community building, organic search presence, and growth experimentation — including a sales-assisted PLG motion that hands warm, behavior-triggered signals to sales — into a single function that makes Crisp the platform CPG and retail practitioners reach for first and talk about most.

KEY OUTCOMES & ACCOUNTABILITIES

Growth & Virality