Director, Brand & Integrated Marketing

The Director of Brand & Integrated Marketing will own MeUndies’ overall brand strategy and translate it into a cohesive marketing calendar, compelling campaigns, culturally relevant content, and consistent execution across every customer touchpoint. This leader will oversee the Brand and Social teams while owning integrated campaign planning, product-launch briefing, content strategy, influencer and affiliate strategy, licensing marketing, and brand partnerships. This is not a role for someone who only develops high-level strategy or manages agencies. We are looking for a hands-on leader who can set the vision, write a strong brief, lead teams through execution, make decisions quickly, and measure what worked.

This role will work closely with Creative, Growth, Retention, E-commerce, Merchandising, Product, Wholesale, and Licensing to ensure the entire organization is working from one clear brand and commercial calendar.

Please note that this is a hybrid position of 4 days/week in our Los Angeles office.

What You'll Do

• Brand Strategy and Positioning
• Own and evolve the MeUndies brand strategy, positioning, voice, visual identity, and cultural point of view.
• Ensure the brand remains distinctive, relevant, emotionally resonant, and consistent across DTC, retail, wholesale, and licensed products.
• Translate company and commercial priorities into clear customer-facing narratives.
• Maintain and evolve brand guidelines while ensuring teams and external partners apply them consistently.
• Protect long-term brand equity while helping the company achieve near-term revenue goals.

Integrated Marketing Calendar

• Own the master MeUndies marketing calendar across product launches, promotions, seasonal moments, collaborations, licensing, retail, and cultural opportunities.
• Create one source of truth connecting Brand, Creative, Growth, Retention, E-commerce, Merchandising, Product, and Wholesale.
• Lead cross-functional planning mee