Digital Marketing Strategist

UVA Medical Center Category Finance, Business & Human Resources Location Charlottesville, Virginia, United States of America Partially Remote Job Id R0086626

Digital marketing is evolving rapidly, and this newly created role offers the chance to help shape how one of the nation's leading academic health systems connects with patients, providers, and communities. As a Digital Marketing Strategist, you will play a pivotal role in driving growth through innovative campaigns, marketing technology, data-driven decision making, and continuous optimization.

Join a collaborative performance marketing team dedicated to delivering measurable results across digital channels. This is an outstanding opportunity for an experienced marketer who thrives at the intersection of strategy, technology, analytics, and creative execution while supporting meaningful healthcare initiatives that have a direct impact on patient engagement and access to care.

The Role

As a member of the Performance Marketing team, you will help drive acquisition and engagement strategies through digital campaign execution, marketing automation, reporting, and optimization efforts. This role serves as a key subject matter expert for email marketing and marketing technology platforms while partnering closely with marketing leaders, creative teams, content specialists, and external agency partners.

In this role, you will

• Develop, execute, and optimize digital marketing campaigns across paid search, social media, email, display, video, and web channels.
• Manage and support Salesforce Marketing Cloud activities, including audience segmentation, data extensions, templates, landing pages, automation workflows, and campaign execution.
• Collaborate with marketing, content, creative, and digital teams to build integrated, multichannel campaigns.
• Implement campaign tracking and quality assurance processes utilizing UTMs, dashboards, CRM systems, and analytics tools.
• Conduct A/B testing to im