Digital Marketing Specialist

Under the direction of the Supervisor, Mobile & E-Commerce, the Digital Marketing Specialist is responsible for creating, executing, and optimizing data driven marketing campaigns across various platforms. This includes leveraging First Party data to create paid digital and traditional campaigns to drive guest loyalty and generate new acquisitions for Yaamava’ Resort & Casino and other properties.

This position is a key part of the Mobile & E-Commerce team that will work collaboratively and independently to ensure First Party marketing initiatives are executed strategically, efficiently, and timely, while producing positive revenue.This position is fulltime onsite in Highland, CA. No remote or hybrid options available.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Creates and executes integrated First Party digital (Paid Social, Programmatic, Search Ads, CTV, Display, etc) and traditional (Direct Mail, Billboard, etc) marketing campaigns and promotions to increase guest loyalty, revenue, and acquisition.

2. Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes generating offers and promotions, gathering creative assets, target lists, and campaign approvals, while ensuring timely execution.

3. Strategically determines budgeting breakdown and allocation to ensure positive ROI.

4. Uses SAS and third-party reporting tools to analyze post-campaign results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.

5. Maintains marketing campaign calendars to ensure leadership is aligned and deadlines are met.

6. Actively stays up to date with current marketing trends and research.

7. Performs other duties as assigned to support the efficient operation of the department.

EDUCATIONAL, EXPERIENCE AND QUALIFICATIONS

* Bachelor’s degree in Busine