Digital Marketing Specialist, Paid Search

Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go!

We are seeking a detail-oriented and motivated Digital Marketing Specialist to support our digital marketing initiatives across paid programmatic media, search and shopping channels in North America. This role offers an exciting opportunity to develop your skills and contribute to our overall digital marketing efforts.

The Digital Marketing Specialist will work closely with the Digital Marketing Manager to execute and optimize paid programmatic media, paid search and shopping campaigns for the North American market. You will be responsible for implementing day-to-day campaign activities, monitoring performance, and assisting with strategy development. This role is ideal for someone with a strong foundation in digital marketing who is eager to learn and grow in a collaborative environment.

You'll be

Campaign Implementation & Management

• Assisting in the execution and management of programmatic media, paid search, and shopping campaigns.
• Monitoring PPC campaigns across Google Ads, DV360, and other platforms.
• Managing shopping feeds, including stock monitoring, updates, and regular communication with trade and shopping platform teams.
• Briefing digital assets for online campaigns, including copy, imagery, video, and HTML graphics, in line with brand guidelines.
• Managing day-to-day relationships with the PPC agency, including coordinating asset delivery and regularly reviewing site links, keywords, and campaign copy while providing insights and recommendations for optimization.

Performance Monitoring & Reporting

* Tracking and analyzing key performance met