Digital Marketing Specialist - On site in Laramie, Wyoming

DIGITAL MARKETING SPECIALIST

Position

Digital Marketing SpecialistStarting Pay Range: $27.37 per hour, DOEBenefits: YesFLSA Status: Non-ExemptEmployment Status: Full TimeLocation: Laramie, WyomingRemote Position: No EXAMPLES OF DUTIES:

The Digital Marketing Specialist is responsible for planning, executing, and optimizing UniWyo Credit Union's digital marketing efforts across multiple online channels. This role manages digital advertising, email marketing, website content, social media execution, digital banking marketing, and marketing automation to increase member engagement, support organizational growth, and strengthen UniWyo's digital presence.

Working closely with the Marketing Manager, Content & Creative Specialist, Events & Community Engagement Specialist, and internal departments, this position develops and executes data-driven digital campaigns while ensuring a consistent member experience across all digital touchpoints. The Digital Marketing Specialist uses analytics and performance insights to continuously improve campaign effectiveness and support UniWyo's mission of Bettering People's Lives.

Performs other duties as assigned or required.

Essential Duties & Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, website, social media, paid advertising, and digital banking platforms to support organizational goals.
• Manage digital advertising including Google Ads, Meta advertising, StackAdapt, display advertising, and other paid media initiatives while monitoring budgets and campaign performance.
• Create, schedule, and manage email marketing campaigns, automated member communications, onboarding journeys, and trigger campaigns.
• Maintain website content, landing pages, forms, and digital member experiences while ensuring content remains accurate, current, and user-friendly.
• Coordinate social media scheduling, publishing, monitoring, and comm