Digital Marketing Senior Analyst

Discover your future at Citi

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Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

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This role is a critical part of Citi Wealth Marketing's evolution, demanding a blend of strategic vision, hands-on execution, and a deep commitment to Citi's core values and operational excellence.

The Digital Marketing Senior Analyst will play a pivotal role in supporting the digital marketing strategy and execution for Citi Wealth, focusing on channel operations, enhancing brand presence, client engagement, and lead generation across various digital channels. This individual will be responsible for managing complex digital channels, optimizing performance, and ensuring all activities adhere to Citi's procedure, risk, control, and compliance standards within the wealth management context.

Key Responsibilities

* Channel Management & Optimization: Support the performance and evolution of key digital channels, including: + Website: Support website content management, user experience enhancements, SEO/SEM initiatives, performance analysis and collaborate with tech teams for implementation and defect resolution in accordance with existing procedures. + Social Media: Support channel management, content origination, engagement strategies, asset utilization, and performance analysis, ensuring compliance with local and global policies. + Email Marketing: Support marketing email campaign operations, platform utilization, user training, and ensure compliance. + Digital Campaigns: Plan, execute, and optimize targeted digital campaigns in collaboration with regional marketing teams, allocating budget effectively based on performance data. * Marketing Web Lead Acquisition: Support the marketing web lead gen