Digital Marketing Manager (SEM & Account Management)

Digital Marketing Manager (SEM & Account Management)

Location

Remote – Open to Candidates Worldwide

Employment Type

Full-Time

Compensation

$80,000–$100,000 USD annually for U.S.-based candidates, plus performance-based bonus. Compensation for international candidates will be based on experience and location.

About Duzer Group

Duzer Group is a digital marketing agency specializing in patient acquisition for healthcare practices across the United States, particularly vein and vascular clinics.

Our services include Google Ads, SEO, Paid Social, website development, and performance reporting. We focus on measurable results that help our clients grow, including qualified leads, scheduled appointments, and completed patient visits.

We're looking for an experienced Digital Marketing Manager who combines strong hands-on Google Ads expertise with excellent account management, project coordination, and operational leadership skills.

About the Role

This is a full-time, hands-on position combining digital marketing account management, project coordination, and SEM execution.

You'll work directly with our COO to manage client relationships, oversee marketing projects, coordinate internal teams, analyze performance, and directly manage and optimize Google Ads campaigns.

Approximately 60% of the role focuses on account and project management, while 40% focuses on SEM management and execution.

We're looking for someone who takes ownership of responsibilities, communicates proactively, and can independently manage both client relationships and marketing performance.

Key Responsibilities

Account Management & Client Relationships (30%)

• Serve as a primary point of contact for assigned clients, understanding their goals and maintaining strong relationships.
• Communicate regularly with clients through email, meetings, and performance reviews.
• Address client requests, questions, and concerns promptly and professionally.
• Review monthly marketing reports, investigate performance trends, and identify opportunities for improvement.
• Collaborate with internal teams to develop and execute strategies that improve client results.
• Identify opportunities to recommend additional marketing services when appropriate.

Project Management & Operations (30%)

• Oversee planning, coordination, and execution of digital marketing projects across multiple client accounts.
• Use Asana to manage tasks, deadlines, priorities, and deliverables.
• Coordinate with SEM, SEO, Paid Social, Web Development, Creative, Reporting, and patient engagement teams.
• Ensure projects and client deliverables are completed accurately, on time, and according to established quality standards.
• Proactively follow up on outstanding tasks, identify bottlenecks, and resolve issues.
• Oversee new-client onboarding, coordinating account access, website development, tracking integrations, and campaign launches.
• Help improve internal workflows, accountability, documentation, and operational efficiency.

SEM Management & Execution (40%)

• Directly manage and optimize Google Ads campaigns across multiple client accounts.
• Develop and execute paid search strategies focused on qualified lead generation and patient acquisition.
• Monitor campaign performance, budgets, bidding strategies, keyword targeting, search terms, and conversion data.
• Troubleshoot performance issues and implement optimizations.
• Analyze advertising performance alongside lead and appointment data to evaluate actual business outcomes.
• Collaborate with web and creative teams to improve landing pages and conversion performance.
• Review conversion tracking and attribution using Google Analytics 4, Google Tag Manager, and related platforms.
• Help maintain SEM best practices and identify opportunities to improve acquisition efficiency.
• Support Duzer Group's own paid advertising initiatives when needed.

Required Qualifications

• 5+ years of digital marketing experience, preferably in an agency environment.
• 3+ years of recent, hands-on Google Ads management experience.
• Experience managing multiple client accounts and coordinating marketing projects.
• Strong knowledge of Google Ads Search campaigns, bidding strategies, conversion tracking, and optimization.
• Experience communicating directly with clients and participating in performance discussions.
• Strong project management and organizational skills, including experience with Asana or similar platforms.
• Ability to analyze marketing performance and translate findings into actionable recommendations.
• Excellent written and spoken English.
• Strong problem-solving skills, attention to detail, and ability to manage competing priorities.
• Ability to work independently, collaborate with teams, and follow established processes.
• Availability to work full-time with substantial overlap during U.S. business hours.

Preferred Qualifications

• Experience in healthcare marketing or lead generation.
• Advanced knowledge of GA4, Google Tag Manager, Looker Studio, and offline conversion tracking.
• Familiarity with CRM integrations and lead-to-appointment attribution.
• Experience coordinating SEO, Paid Social, and website development teams.
• Experience managing new-client onboarding and campaign launches.
• Familiarity with Meta Ads and Microsoft Advertising.

What We're Looking For

We're looking for someone who is proactive, organized, accountable, and comfortable taking ownership of both marketing performance and day-to-day account operations.

The ideal candidate communicates clearly, follows through on commitments, collaborates effectively, welcomes feedback, and takes initiative to identify and resolve problems.

Compensation & Work Arrangement

• Full-time, remote position open to qualified candidates worldwide.
• Substantial overlap with U.S. business hours required.
• U.S.-based employee salary range: $80,000–$100,000 annually.
• Performance-based bonus opportunity.
• International compensation and engagement arrangements may vary by location.
• Opportunity to work directly with senior leadership and grow into broader responsibilities.

How to Apply

Please submit your resume highlighting your experience with both hands-on Google Ads management and digital marketing account/project management.

Qualified candidates may be asked to complete a practical assessment covering SEM analysis, client communication, and project prioritization.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Work Location: Remote