Digital Marketing Manager

Marketing Manager

Contract type

: Full-time

Salary

: Up to £36,000 pro rata (DOE) plus benefits such as workplace pension, 25 days annual leave (plus bank holidays), flexible working

Contract term

Permanent

Location

UK Remote – with occasional travel to Oxford or London for meetings and events

Reporting to

Head of Courses and Mentoring

Application deadline

15 November, though please note we may close the role earlier so early applications are encouraged

About the role

Jericho Writers is looking for an organised, commercially minded and creative Courses Digital Marketing Manager to lead the marketing of our courses and mentoring services. Working closely with the Courses team and the wider marketing team, you will attract prospective students, grow enrolments and ensure our programmes are supported by effective campaigns, compelling content and a strong digital presence.

This is a hands-on role combining campaign management, paid acquisition, SEO and GEO, content strategy, customer journey optimisation and performance analysis. You will be comfortable moving between strategy and delivery, using data and customer insight to continually improve our marketing and support sustainable revenue growth.

Reporting to the Head of Courses and Mentoring, the aim of this role is to put the right courses and services in front of the right writers, convert interest into enrolments, and improve performance through clear insight and disciplined delivery.

Responsibilities

Marketing campaign development & implementation

• Plan, coordinate and execute multi-channel marketing campaigns that support revenue and growth targets for courses and mentoring.
• Create campaign timelines, customer journeys and promotional schedules around launches, application deadlines and enrolment periods.
• Coordinate campaign activity and assets across email, website, social media, content and paid channels.
• Work closely with internal teams, tutors and external partners to deliver campaigns on time and to a high standard.
• Support lead-generation initiatives and optimise conversion funnels from initial interest through to application and enrolment.
• Develop both course-specific and evergreen marketing campaigns.
• Contribute to the creative direction, positioning and brand identity of courses and mentoring services.

Paid advertising & acquisition

• Plan, manage and optimise paid advertising campaigns across platforms including Google and Meta.
• Develop campaign-specific and evergreen paid advertising strategies.
• Monitor spend, leads, applications, enrolments, revenue attribution and conversion performance.
• Work with external partners where required on advertising, tracking and technical implementation.
• Use campaign findings to improve targeting, creative, messaging, channel mix and spend.

Performance reporting & analysis

• Track and analyse campaign performance across all marketing channels.
• Produce regular reports covering lead generation, conversion rates, revenue attribution, customer acquisition cost, engagement and retention.
• Help create dashboards and clear, actionable insight for senior leadership.
• Use data to recommend improvements to marketing effectiveness and return on investment.
• Conduct post-campaign reviews and document learnings for future activity.
• Work with internal and external teams to improve campaign and conversion tracking.

SEO, GEO & organic growth

• Lead ongoing SEO and GEO optimisation for website content.
• Use search data and analytics to identify opportunities to improve organic visibility, rankings and click-through rates.
• Audit existing content and identify what should be retained, refreshed, reoptimised or replaced.
• Identify content gaps and search opportunities that support course recruitment.
• Monitor developments in AI-driven search and recommend ways to strengthen Jericho Writers’ visibility.
• Explore opportunities to grow organic visibility in priority international markets.

Content & customer journey optimisation

• Create and optimise email campaigns, landing pages, website content and promotional materials.
• Improve customer journeys through testing, segmentation and personalisation.
• Ensure messaging remains consistent with the Jericho Writers brand and value proposition.
• Identify opportunities to repurpose high-performing content, testimonials, student stories and success stories.
• Develop and maintain a courses-focused content plan aligned with the wider marketing calendar.
• Refresh and repurpose existing articles and resources, commissioning new content where genuine gaps exist.
• Coordinate website and blog updates where required.

Digital authority & backlinks

• Develop and implement a backlink strategy to improve organic visibility and authority.
• Monitor the backlink profile and identify lost links, competitor opportunities and gaps.
• Coordinate outreach and backlink-reclamation activity.
• Assess external SEO and backlink partners where appropriate.

Campaign creative & marketing assets

• Work with the wider team to develop strong creative assets for paid and organic campaigns.
• Help plan and coordinate photography, video, student testimonials, tutor interviews and case studies.
• Identify compelling student stories that demonstrate the value and impact of our courses.
• Ensure content can be repurposed effectively across social media, advertising, landing pages and email.
• Coordinate with the wider team on updates and improvements to course brochures and other core marketing materials.

Courses-specific marketing responsibilities

• Work closely with the Courses team to understand recruitment priorities, upcoming launches and areas with the greatest growth potential.
• Support the creation and production of both digital and printed assets for course initiatives and events, including promotional materials, signage, programmes and event collateral.
• Assist in managing partnerships and guest speakers connected with courses and programmes.
• Explore PR, partnership and other promotional opportunities that increase course awareness and brand visibility.
• Keep course brochures, landing pages and other key marketing materials accurate, compelling, and up to date.
• Support the marketing of courses and mentoring services, identifying appropriate cross-promotion opportunities.
• Bring the customer perspective into discussions about new and existing courses so their value is communicated clearly.
• Adhoc tasks as and when necessary.

Skills and Experience

Essential

• Experience in digital marketing, campaign management or growth marketing, ideally within education, publishing, membership, the creative industries or another content-led organisation.
• Hands-on experience of paid digital advertising, particularly Google Ads and Meta Ads.
• Experience developing and delivering multi-channel campaigns and customer journeys.
• A sound understanding of SEO and confidence using performance, customer and search data to make decisions.
• The ability to interpret campaign results and turn data into clear recommendations and actions.
• An understanding of how email, website, social media, organic search, content and paid advertising work together.
• Commercial confidence, including an understanding of revenue, conversion, customer acquisition and return on investment.
• Proficiency with digital content and campaign tools, including Canva and email marketing systems.
• Strong project-management skills, with the ability to coordinate multiple campaigns, stakeholders and deadlines.
• Excellent written communication skills and a sharp eye for effective marketing copy and creative.
• A proactive, organised approach and the confidence to take ownership from initial idea through to delivery and analysis.

Nice to have

• Experience marketing education, courses, memberships, or application-led programmes.
• Familiarity with GEO, AI search, and emerging changes in content discovery.
• Experience commissioning or repurposing editorial, video, testimonial or case-study content.
• Experience using WordPress and working with external agencies, freelancers or technical partners.
• An interest in books, writing, and the publishing industry.

Who We Are and What We Value

Jericho Writers began in 2004 when best-selling author, Harry Bingham, set up a new kind of company offering writers expert editorial assistance. Today, we’re a worldwide team of real-life writers who offer everything authors need to help write, edit, and get their book published. From tutored video courses, online and in-person events, one-to-one mentoring, filmed masterclasses and expert editing services, to interviews with publishers, agents and authors. Find out more about us, here: www.jerichowriters.com.

Our Values

There are a few things that we believe and value above all else

• We are always on the side of the writer.
• We strive for the highest quality in everything we do.
• We will only offer advice we believe to be genuinely useful.
• We are dynamic and will adapt with our writers as their careers change and progress These values are at the centre of everything we do and have helped us to become the successful organisation that we are today.

Get to know our team a little better, here: www.jerichowriters.com/jericho-writers/aboutus/meet-the-team/.

Pay: $32,000.00 - $36,000.00 per year

Application Question(s)

• What is your notice period?
• What are your salary expectations?
• If successful, are you able to travel to Oxford or London for occasional meetings and events?
• Why do you want to work for Jericho Writers?
• Please include a cover letter with your application. This should be around 500 words or less to tell us a little more about you, why you’re the right person for the job, and what excites you most about this role.

Work Location: Remote