Digital Marketing Manager

Job Summary

rezStream is a growing hospitality SaaS company helping independent lodging businesses succeed with user-friendly property management software, subscription-based website solutions, and effective digital marketing services.

We’re looking for a Digital Marketing Manager to oversee our digital marketing team and take an active role in delivering services for client accounts. Along with coaching the team, managing workloads, and maintaining quality, this person will help develop strategies, execute marketing initiatives, and communicate with customers. This role combines team leadership with hands-on account support to improve customer results, strengthen retention, and support profitable growth.

Measures of Success

• Demonstrates rezStream core values: Team, Care, Passion, Knowledge, Trust – in all aspects of the job.
• Supports and communicates rezStream's core focus: Customer Success for Independent Lodging.

Job Responsibilities

*Digital Marketing:*

• Supervises the monthly/quarterly/annual production cycle of digital marketing services (execution) so they run smooth and are delivered on time in the right quantity and quality.
• Provides expertise and resources to account leads for DM vision, strategy, tactics, analysis and tools.
• Ensures account leads communicates regularly with clients to deliver services and build personal emotional connections (PEC).
• Directly communicates with clients to:
• “audit” DM services
• communicate general DM vision and value
• manage client escalations

*Staff Management:*

• Develops staff through training, motivation and thoughtful performance reviews.
• Creates a cohesive unit of department team members that trust and learn from each other with group exercises.
• Runs weekly meetings with department members to enhance intra-department communication and productivity (production meetings, client reviews, etc.).
• Communicates the company vision, policies, practices, strategies, and tactics to department staff.
• Develops and documents training programs for new and seasoned team members.
• Reviews job descriptions and roles for department based on projected needs for technical skills, product skills, communication skills, customer needs, etc.
• Leads new hire process including job ad design and placement, applicant screening, interviews, candidate evaluations and offer decisions.
• Builds and maintains a bench of potential future hires.

*Department Systems:*

• Supports department administration and delivery of client services.
• Works with company management to enhance and maintain a system of Key Performance Indicators (KPI’s) that measures rezStream’s performance on a regular cycle, including what data to capture, how to capture it, and how to share and use it for the maximum benefit of the company.
• Develops and maintains a repository of tools and analysis to support department administration, logistics, client analysis, time management, training, and operational execution.
• Oversees HubSpot management, including workflows, reporting, lists, and system usage.
• Ensures a comfortable and productive work environment for direct and indirect reports.
• Researches vendors and implements technical tools to enhance client-related analysis, reporting, work production, product/service deliverables, and communication.
• Purchases and manages appropriate licenses required for departmental projects and tools.

*Sales Support:*

• Supports sales with analysis and quotes to identify and close leads.
• Speaks/presents to industry groups on behalf of the company.
• Helps set realistic client expectations and ensures the company can deliver sold products and services.
• Discusses changes in priorities and deadlines with sales.
• Assist with trade show execution as needed.

*Financial and Other Management:*

• Collaborates with the VP of Customer Delivery and CEO to evaluate and enhance the department’s profit margins across clients and products/services.
• Supports the Leadership group as needed with discussions and reviews of the department’s revenue (by volume and price) and its position within the marketplace and among competitors.
• Provides input to the Leadership group, when requested, on departmental expenses and vendor relationships.
• Participates with other managers in the overall development, communication and implementation of company-wide visions, strategies, tactics, policies, and procedures.
• Engages with other departments where digital marketing services issues overlap (sales, technical support, software development, etc.).

Skills and Experience

• Experience in the lodging industry and a digital marketing agency preferred.
• 3-5 years of digital marketing experience, including hands-on work with SEO, paid advertising, email marketing, and analytics.
• Experience leading or mentoring a team, managing workloads, and delivering quality work on time and within budget.
• Strong customer account management and communication skills, including developing strategies, explaining results, and resolving concerns.

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote