Digital Marketing Manager, Paid and Organic Search (Remote)

Summary

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Join our digital marketing agency as a Digital Marketing Manager overseeing both paid advertising and SEO programs for multiple clients. This is a senior, client-facing role that requires full ownership of both channels: you will manage campaigns and SEO programs independently, serve as the strategic account lead for your clients, and bring executive-level experience to client relationships and channel strategy. You will collaborate with our marketing team while driving measurable ROI across paid and organic search.

Deliverables

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### Paid Campaign Management

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
• Take full ownership of campaign performance and results from strategy through execution
• Manage multiple client ad accounts simultaneously with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
• Monitor campaign performance daily and make data-driven optimizations
• Manage ad budgets efficiently to maximize ROI for clients

### SEO Program Management

• Own full SEO programs for client accounts, covering technical SEO, on-page optimization, content strategy, and link building
• Conduct site audits and work with development teams on site speed, Core Web Vitals, crawlability, indexing, and structured data
• Perform keyword research, search intent analysis, and competitive analysis to direct content roadmaps
• Coordinate with content and design teams on content production and optimization
• Monitor rankings, organic traffic, and site health, and make data-driven improvements
• Stay current on algorithm updates and AI-driven search changes, including visibility in AI search and answer engines

### **Integrated Se