Digital Marketing Manager

### About Mathnasium:

Mathnasium is a global education brand with over 1,100 franchised learning centers. Our Home Office Marketing Team operates as an internal growth engine, partnering directly with franchise owners to drive local awareness, improve enrollment outcomes, and support system-wide growth.

### Role Overview:

The Digital Marketing Manager owns and evaluates the impact and efficiency of our digital marketing programs across hundreds of franchisee markets. Using performance data, this hands-on role manages paid media campaigns, identifies trends, uncovers growth opportunities, and provides actionable insights to leadership and franchise partners. This is an analytics- and execution-driven role requiring extensive experience with Google Ads and Meta Ads to assess campaign structure and performance, identify areas for improvement, and make strategic optimization recommendations.

*Work Location: This position may be based in-office or performed remotely, depending on the selected candidate's location. We encourage qualified candidates from anywhere within the United States to apply.*

*Work Authorization: Applicants must be authorized to work in the United States without current or future employer sponsorship. At this time, we are unable to sponsor or transfer employment visas. Candidates who require visa sponsorship now or in the future will not be considered.*

### Primary Objectives

• Conduct detailed reviews and optimizations of digital marketing performance for 1100+ franchise locations.
• Provide data-driven feedback with actionable recommendations to improve conversion rates, lower customer acquisition costs, and maximize ROI.
• Analyze, optimize, and report on the direct impact of advertising spend on center leads and enrollments.

### Key Responsibilities:

* Performance Monitoring: Directly review, track, and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta Ads Manag