Integrated Marketing Strategist

B2B expert with experience creating multi-channel strategies.

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You have experience developing the strategic architecture behind B2B marketing campaigns. This role translates client business goals into structured, measurable marketing plans that guide execution across channels.

You are not responsible for managing day-to-day campaign execution. Instead, you define how campaigns should work. You establish objectives, identify the right audiences and channels, define KPIs, develop testing plans, and document the strategy that execution teams will follow.

This role is ideal for an experienced digital marketer with a deep understanding of how integrated marketing works/multi-channel approach works to support complex B2B sales cycles.

Essentials

* Must have 5+ years of experience consulting on B2B marketing accounts and have a solid understanding of all marketing approaches. * Deep understanding of integrated marketing and channel strategy. * Monitor and evaluate marketing performance against defined KPIs, using campaign data and testing insights to identify the next best strategy and support ongoing client growth. * Strong understanding of demand generation, lead generation, paid media, content marketing, conversion strategy, and digital experiences. * Ability to lead effective presentations and pitches, provide logical reasoning to clients, and confidently articulate our solutions and strategic direction. * Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST. Sound like you? -------------------

The day-to-day

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* Digital Marketing Strategy + Develop integrated marketing strategies based on client business objectives, growth priorities, and target audiences. + Present digital marketing strategies grounded in Ironpaper’s core methodologies, clearly communicating the rationale and best p