Digital Marketing Manager

Digital Marketing Manager

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Full-Time | Exempt | Remote - Eastern or Central Time Zone Candidates Only

Help Transform Education Through Data-Driven Marketing

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At Instructional Empowerment, our mission is bold: to end generational poverty and eliminate achievement gaps through redesigned rigorous Tier 1 instruction that ensures deeper learning for ALL students.

Every day, we partner with school districts across the country to improve teaching and learning by equipping educators with proven instructional frameworks that drive meaningful student outcomes.

We're seeking a strategic, data-driven Digital Marketing Manager to lead our digital marketing efforts and build a high-performing marketing engine that increases awareness, engagement, and qualified pipeline among K–12 education leaders. *"This is an individual contributor role with enterprise-wide ownership of digital marketing strategy and execution."*

This role owns the strategy, execution, and optimization of our digital marketing ecosystem—including paid media, marketing automation, website optimization, analytics, and marketing technology. You'll work closely with Sales, Customer Success, Product Marketing, and Executive Leadership to generate measurable business growth while helping educators access solutions that transform teaching and learning.

The ideal candidate combines strategic thinking with hands-on execution, thrives in a fast-paced environment, and enjoys using technology and analytics to solve complex marketing challenges.

What You'll Do

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Digital Marketing Strategy

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• Develop and execute integrated digital marketing strategies that drive qualified leads and measurable pipeline growth.
• Plan and manage multi-channel marketing campaigns across paid media, email, webinars, events, website content, and