Demand Generation Lead

Remote Full-time Lead demand generation for Maker by building campaigns, programs, and experiments that create qualified pipeline from ecommerce brands.

Work style

Remote

Commitment

Full-time

Team

Marketing

About this opening

Shape what ecommerce teams can

ship next. -----------------------------------------------------

### About the role

This role owns the systems and campaigns that bring more high-fit customers to Maker, from messaging and channel strategy through execution, measurement, and iteration.

### What you will do

* + Plan and launch demand generation campaigns across paid, owned, partner, and lifecycle channels. * + Turn positioning, customer proof, and product launches into pipeline-generating programs. * + Build reporting around funnel performance, conversion, CAC, and pipeline quality. * + Work closely with sales to improve lead quality, handoffs, and feedback loops. * + Test new audiences, messages, offers, and channels quickly and rigorously. ### What we are looking for

• + Experience leading demand generation for SaaS, ecommerce, B2B, or marketing technology products.
• + Hands-on campaign execution skills across multiple channels.
• + Strong analytical instincts and comfort measuring pipeline impact.
• + Excellent collaboration with sales, product marketing, content, and creative teams.
• + A bias for experimentation, clear priorities, and fast learning.