Copywriter, Direct Response/Info

ABOUT BAD MARKETING

We're a team of 130+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing, catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.

Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

ABOUT THIS POSITION

We're looking for a direct response copywriter who can own creative strategy, ad writing, and email within a client pod in our info/coaching marketing division.

You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, body copy, emails, and hooks for clients spending $100k-$1M+ monthly on ads. But this isn't a "write what you're told" role. You're expected to drive the creative strategy process for your pod - analyzing what's working, understanding *why* it's working, developing new concepts grounded in data, and coming to creative calls with prepared ideas and reasoning. The strategist collaborates and approves, but you lead on what gets tested and why.

You'll also write email copy within frameworks established by a Senior Copywriter - automation sequences, promotional campaigns, nurture flows. And you'll be pulling from messaging foundations (avatar research, messagi