Chief Marketing & Communications Officer

Job Requisition

JR101837 Chief Marketing & Communications Officer (Open) Job Posting Title:

Chief Marketing & Communications Officer Department:

CC00160 WM001 | SOB | Marketing Communications Job Family:

Staff - Communications Worker Sub-Type:

Regular (benefited) Job Requisition Primary Location:

William & Mary Primary Job Posting Location:

Posting Location - William & Mary Job Description Summary:

The Raymond A. Mason School of Business at William & Mary seeks a visionary and results-oriented Chief Marketing & Communications Officer (CMO) to lead the global brand strategy and marketing team at a pivotal moment of growth and transformation.

Reporting to the Vice Dean of Academic Programs and serving as a member of the Dean’s Leadership Team, the CMO provides strategic leadership for all marketing, communications, and public relations initiatives that advance the reputation, enrollment growth, and stakeholder engagement across residential, online, and non-degree programs.

This role offers a rare opportunity to shape the narrative and market presence of a world-class business school known for innovation, academic excellence, and global impact. The CMO will lead a high-performing team of marketing professionals, steward the brand, and deploy data-driven marketing strategies that elevate visibility, strengthen partnerships, and drive measurable results. Job Description:

Key Responsibilities

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Strategic Leadership & Brand Stewardship

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• Define, evolve, and promote the Mason School global brand identity, positioning, and messaging.
• Lead the development and execution of integrated marketing and communications strategies aligned with school and university priorities.
• Ensure consistent and compelling brand representation across all channels and touchpoints.
• Serve as a strategic advisor to the D