Campaign Manager, Paid Social

### Duties/Responsibilities:

* Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals. * Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing. * Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan. * Manage 6-8 accounts or a total MRR of $40,000 in Monthly Recurring Revenue (MRR). * Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices. * Developing an understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients. * Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior. * Develops creative strategies for social ads, engaging in testing to improve creative performance. * Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI. * Present data-driven insights to clients, offering recommendations to enhance paid social engagement. * Analyze client business models and align paid social strategies with revenue and engagement objectives. * Contribute to internal training efforts, mentoring junior team members on campaign execution best practices. * Execute operational workflows to improve campaign efficiency and effectiveness. ### Required Skills/Abilities:

• Strong understanding of social ad targeting, budget management, and ad creative strategies.
• 2-3 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates.
• Expertise in optimizing ad performance through testing, data analysis, and audience segmentation.
• Demonstrates ability to engage with clients confidently, discussi