Brand Strategy & Marketing Specialist

Job Description

What We're Looking For

We're looking for a strategic marketer, storyteller, and strategist who can turn ideas into impactful campaigns that strengthen the Intermountain Health brand. The Brand Strategy and Marketing Specialist supports Intermountain Health's enterprise brand strategy through campaign planning, brand governance, naming architecture, and strategic consulting. This role partners with stakeholders across marketing, communications, digital, operations, and clinic teams to ensure brand decisions are consumer-centered, strategically aligned, and consistent across the organization.

The ideal candidate thrives in a collaborative environment, can manage multiple priorities simultaneously, and is equally comfortable contributing to strategy discussions and rolling up their sleeves to execute.

What Success Looks Like in This Role

The person in this position will

Manage multiple marketing and branding projects simultaneously while keeping stakeholders informed and projects on schedule.

Help develop and execute integrated marketing campaigns that support organizational priorities, service lines, and community initiatives.

Create compelling messaging, creative briefs, presentations, and content that align with brand standards and audience needs.

Build strong relationships with internal partners and serve as a trusted marketing consultant for assigned projects.

Identify opportunities to improve processes, increase efficiency, and adopt new tools and technologies, including AI-enabled marketing solutions.ealthcare to various audiences. * The following states are currently paused for sourcing new candidates or for new relocation requests for current caregivers:

+ California, Connecticut, Hawaii, Illinois, Maine, Massachusetts, Minnesota, New York, Pennsylvania, Rhode Island, Virginia, Vermont, Washington.

Preferred candidates with

* Has 3–5+ years of experi