Senior Manager, Field and Integrated Marketing Programs

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Senior Manager, Field and Integrated Marketing Programs

Location: Remote/Hybrid based on proximity to a Connor Group Office

The Role

The Senior Manager, Field and Integrated Marketing Programs will be responsible for producing our major flagship events in the IPO and Private Equity space. Building from these events, you will create top-of-funnel digital campaigns that nurture and inform our clients, prospects, and ecosystem partners throughout their lifecycle.

In addition, you will oversee a team of Field Event Coordinators who serve as the coordination and execution arm of our non-flagship event engine. You and your team will also work shoulder to shoulder with Business Development team and Partners, as well as brand, content, and operations marketers.

What You'll Own

Annual Planning

Own annual planning for the assigned Integrated Programs and regional field events.

Team Development

Manage, train and develop assigned Event Coordinators.

Performance & ROI

Help define how we measure campaign and event ROI in Salesforce, including net new leads and relationships generated.

Event Strategy & Execution

Bring to life events that attract attendees meeting our ICP, deliver insights and create connections. Own process from plan to execution through post-event strategy.

Sponsor Management

Develop relationships and lead co-marketing and event planning with our ecosystem partner sponsors of our flagship events.

Campaigns & Thought Leadership

Own campaigns and thought leadership strategy for Integrated Programs,