Brand Manager, PriorityPet Urgent Care (Remote)

Company Description

Alliance Animal Health is seeking a Brand Manager to lead and grow the PriorityPet Urgent Care (PPUC) brand, with a focus on B2B veterinarian recruitment marketing, increasing brand awareness and consideration, and generating a strong pipeline of prospective partner doctors.

The Brand Manager will bring the PPUC brand strategy to life through integrated marketing campaigns, social media, and industry event activations, with a strong emphasis on content, storytelling, and channel performance. This role will also lead the stand-up and ongoing management of corporate social media channels (Instagram, LinkedIn, Facebook) to expand reach, engagement, and brand visibility.

The ideal candidate is both strategic and hands-on, with experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. They are strong storytellers who can create compelling content, leverage data-driven insights to strengthen brand performance to support business growth and have a passion for engaging professional audiences.

Job Description

Brand Strategy & Positioning

• Support and evolve the brand positioning and messaging for PriorityPet Urgent Care, focused on attracting veterinary professionals and building the pipeline of doctor partners who are interested in building their own urgent care hospitals.
• Ensure a consistent, differentiated brand presence across all digital and recruitment marketing touchpoints.
• Maintain and evolve brand guidelines, messaging frameworks, and value propositions tailored to veterinarian audiences.
• Act as a brand steward, ensuring all communications reinforce brand credibility, trust, and awareness.

Social Media Strategy & Management

* Lead the creation, launch, and ongoing management of PPUC corporate social media channels (Instagram, LinkedIn, Facebook) * Develop and execute a content strategy that builds brand awareness and engages veterinary professionals. *