Senior Extended Stay Brand Manager, Everhome and Woodspring

JOB SUMMARY

The Senior Manager, Extended Stay Brand Management leads the execution of strategic initiatives for WoodSpring Suites and Everhome Suites, supporting brand objectives established by brand leadership. This role translates strategy into actionable plans, drives cross-functional execution, and delivers measurable outcomes that strengthen owner and guest value while enhancing brand performance. The position serves as a key partner across internal teams, franchisees, and external stakeholders to ensure brand initiatives are implemented effectively and aligned with long-term business goals. The role influences decisions through data-driven recommendations, strong business acumen, and disciplined project execution. This is an individual contributor role operating with a high degree of autonomy and cross-functional influence.

RESPONSIBILITIES

*Brand Planning & Execution*

• Lead end-to-end execution of assigned brand initiatives supporting the strategic priorities of WoodSpring Suites and Everhome Suites.
• Translate strategic direction into defined scopes of work, project plans, milestones, timelines, and success metrics.
• Develop options, recommendations, and business cases informed by consumer insights, competitive intelligence, operational considerations, and stakeholder feedback.
• Coordinate cross-functional teams, centers of excellence, and external partners to ensure timely, high-quality execution.
• Identify risks, dependencies, trade-offs, and decision points and provide recommendations to leadership.

*Financial & Operational Analysis*

• Monitor brand performance, competitive trends, and operational metrics to identify opportunities and risks.
• Partner with franchise performance, analytics, and operational teams to convert business insights into actionable recommendations.
• Support prioritization and investment decisions through financial analysis, performance evaluation, and business case development.
• Develop e