Brand Manager - Hybrid/Remote

Overview

Urban Farmer – Home of CAULIPOWER is seeking a highly motivated, strategic, and results-driven Brand Manager to lead the brand growth & new product development for CAULIPOWER. This role serves as a critical link between consumer insights, customer needs, business strategy, and operational execution. The Brand Manager will be responsible for identifying growth opportunities, developing innovation strategies, managing product pipelines, and leading go-to-market plans for the full brand.

As a key member of the marketing team, this individual will collaborate closely with Sales, R&D, Operations, Supply Chain, Quality, Procurement, Regulatory, Finance, and Packaging to ensure the future success of the CAULIPOWER brand in the competitive marketplace . The ideal candidate possesses a strong combination of strategic thinking, project leadership, commercialization expertise, analytical capability, and entrepreneurial drive. They are passionate about innovation, thrive in fast-paced environments, and have a proven ability to translate market opportunities into profitable business growth.

Key Responsibilities

Innovation Strategy & Growth Planning

• Lead the development and execution of Urban Farmer's innovation strategy acrossthe CAULIPOWER brand.
• Build andmaintaina robust innovation pipeline that supports short-term businessobjectivesand long-term growth initiatives.
• Identifyemerging consumer trends, category opportunities, retailer priorities, ingredient innovations, and competitive activity to uncover new areas for expansion.
• Analyze market dynamics, consumer behavior, syndicated data, retailer feedback, and industry trends toidentifywhitespace opportunities.
• Translate insights into actionable innovation platforms, product concepts, and strategic recommendations.
• Present innovation recommendations and growth strategies to leadership teams.

Consumer Insights, Category Analysis & Market Intelligence

* Analyze consumer resea