Associate Manager, Social Media Community Engagement

Macmillan is seeking a social-savvy, creative, and highly organized Associate Manager, Social Media Community Engagement to lead day-to-day community management and growth as part of our Consumer Insights, Marketing & Analytics (CIMA) team. Reporting to the Director, Social Media & Community Growth Strategy and working closely with the Manager, Social Media Content, the Associate Manager will bring content and community together, finding creative ways to spark conversation, extend the reach and impact of social content, and build momentum around books and authors. The role will also collaborate with publisher marketing teams to identify cross-promotion opportunities, coordinate seasonal social plans, and amplify priority titles and campaigns through thoughtful community engagement.

What You'll Do

• Lead day-to-day community management across Macmillan Publishers and Fablelistik Editions branded social channels, cultivating distinct, engaging voices for each and building meaningful connections with readers, authors, creators, and partners through authentic, real-time conversations that spark dialogue and strengthen community.
• Develop and grow each social community with clear goals around engagement, retention, follower growth, and conversion, aligning activity with campaign priorities and community insights.
• Collaborate closely with the Manager, Social Media Content to ensure content and community strategies work together to amplify campaigns, storytelling, and engagement across platforms.
• Develop and execute community engagement plans with publisher marketing teams and Corporate Communications, coordinating cross-promotion and social collaborations around major publishing moments, events, and seasonal opportunities to amplify reach and visibility.
• Co-manage content calendars, incorporating key seasonal moments, major book-buying opportunities, and frontlist support strategies to drive visibility and engagement.
• Create socia