AI Visibility & Search Strategy Specialist | GEO/SEO

Change the world. Love your job.

Texas Instruments is seeking a AI Visibility & Search Strategy Specialist. In this role, you will contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This isn't just about keywords; it’s about Generative Experience Optimization (GEO) and high-level content strategy. You will use advanced visibility tools to track scores and insights across a strategic list of prompts, translating those scores into actionable recommendations for the business. You will monitor and analyze our Web and AI visibility performance, own specific projects and interact with various stakeholders to drive execution and improve visibility.

Key Responsibilities

Strategy & Execution

Refine strategy, and pivot tactically, to improve SEO and LLM visibility performance based on real-time learnings. This landscape is moving quick, and you must stay ahead of the change and adjust plans accordingly.

Defining the Unknown

Traditional metrics no longer tell the whole story. You will help identify new metrics that define success, as well as the methodologies and dashboards required to tell the story.

Cross-Functional Collaboration

We depend on many teams for execution. You will act as the bridge, communicating risks and opportunities, championing priorities and resources, and creating collaborative touchpoints with cross-functional teams such as content, IT, and User Experience Team.

Fail Fast & Learn

Propose bold, new ideas and testing protocols. We value "positive failure", learning quickly from what doesn’t work and doubling down on what does.

Data Storytelling

Analyze visibility scores and insights, ensuring the data speaks to stakeholders through clear, high-impact presentations and recommendations.

The ideal candidate would be

Nimble and proactive

You have a "startup" mindset within a large organization. You aren't waiting for a manual; y