Website Content Specialist & SEO Copywriter

Work Truck Solutions is the operating system for the commercial vehicle industry. While the retail auto market is saturated with software, the $130B+ commercial truck market was operating in the dark—until we turned on the lights.

We are the only platform that connects the entire ecosystem: OEMs, upfitters, dealerships, and fleet buyers. By digitizing complex inventory data (chassis + upfits) and streamlining the supply chain, we don’t just help dealers sell trucks; we ensure American businesses get the mission-critical vehicles they need to work. We are a team of innovators, disruptors, and problem-solvers dedicated to one mission: removing the friction from the commercial vehicle industry. We are profitable, growing, and aggressively scaling our technology to remain the undisputed authority in this space.

Summary

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Work Truck Solutions is seeking a talented and creative Website Content Specialist to join our Professional Services team. This is a highly collaborative, customer-facing role dedicated to providing ongoing, consultative support for our existing commercial vehicle dealership customers.

The ideal candidate will have a strong background in SEO-focused copywriting, content consulting, and cross-functional project execution. You will frequently join customer calls to consult on their content strategies—advising on how to update and enhance existing pages, or guiding dealers who lack content on what they should add. You will not only be writing the copy for these content pages but will also work closely with our graphic designers and page developers to create mocks of new pages and necessary graphics for the dealers' websites. Experience working at a dealership or in the auto industry is strongly preferred.

Essential Duties and Responsibilities

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• Partner with the Account Management team to provide ongoing content consulting and support for existing commercial dealership customers.
• Act as a customer-facing content expert, joining calls with dealers to consult on their website needs and overall content strategy.
• Evaluate existing customer content to identify what needs to be updated, expanded, or improved for better engagement.
• Advise and guide dealers who currently lack content on what pages or resources they could add to build their digital presence.
• Write clear, unique, and SEO-optimized copy for the dealer's custom commercial website pages.
• Collaborate closely with internal graphic designers and page developers to conceptualize and create mocks of new pages and any necessary website graphics.
• Consult with the dealer on styling and design options for pages, providing suggestions based on their existing retail site branding.
• Work intimately with the dealer to understand their business model, allowing for accurate and personalized content creation.
• Audit existing pages to determine whether they can be updated to improve SEO and user experience.

Qualifications

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* Experience in copywriting with a strong focus on SEO. * Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building. * Excellent communication and consultative skills, both written and verbal, with a strong comfort level in customer-facing roles. * Ability to write clear, concise, and engaging copy that is also informative and persuasive. * Strong cross-functional collaboration skills, specifically with Account Managers, graphic designers, and web developers. * Demonstrated customer service skills with a proactive approach to account success. * Experience using AI to help with writing unique copy. * Experience working at a dealership or in the auto industry is a major plus. The pay range for this role is:

65,000 - 75,000 USD per year(Remote)