VP of Brand & Product Marketing

About Alpha Lion

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Alpha Lion is a nine-figure performance nutrition company with a proven direct-to-consumer engine, national retail presence, and a loyal customer base. We have built the commercial foundation. Our next challenge is to build a brand that is as powerful and enduring as the business behind it.

The Opportunity

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We are hiring a VP of Brand & Product Marketing to shape what Alpha Lion becomes next and build the team and capability required to bring it to life.

At the heart of this role is exceptional storytelling: the ability to connect consumer insight, product truth, and commercial opportunity into a compelling narrative, and carry that narrative from product positioning through launch, creative execution, and community building.

This is a rare opportunity to take meaningful ownership inside a scaled, founder-led company. Set the direction, raise the creative standard, and turn strategy into bold, entertaining, and memorable work that makes Alpha Lion impossible to ignore. You will have the mandate and direct executive access to build the function.

What You'll Own

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• Own product positioning and integrated go-to-market strategy across DTC, Amazon and Retail, translating consumer insight, product truth and competitive context into a clear target customer, differentiated value proposition, messaging hierarchy and launch narrative. Partner with Commercialization, Growth and channel leaders to translate the strategy into coordinated launch plans.
• Lead how that story comes to life across packaging, digital creative, retail, organic content, communications, and the broader customer experience, ensuring every channel tells one clear and compelling story.
• Build Alpha Lion's community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs that create meaningful participation.
• Set a