Vice President, Public Relations (Business of Health)

Vice President, Public Relations (Business of Health)

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Vice Presidents of Business of Health at Highwire serve as senior leaders within the firm's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for organizations transforming how healthcare is financed, delivered, managed, and experienced. They oversee a portfolio of complex, high-value accounts, lead senior client relationships, and guide teams in delivering consistent, exceptional results.

This role represents a leadership opportunity for strategic, hands-on communications professionals with 10+ years of agency experience and deep fluency in the Business of Health ecosystem — spanning managed care and benefits, care delivery and talent, value-based care and care management, hospitals and health systems, and mental health and wellness. Vice Presidents mentor teams, contribute to thought leadership, and play an important role in new business development, talent growth, and the continued evolution of Highwire's Business of Health offering.

Key Responsibilities

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### Practice & Client Leadership

• Serve as a lead for a portfolio of key Business of Health accounts, setting strategic direction and ensuring best-in-class delivery.
• Advise clients across managed care and benefits, health plans, care delivery and talent, value-based care and care management, hospitals and health systems, mental health and wellness, and health services.
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership within a complex and rapidly evolving healthcare environment.
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and business-of-health narratives.
• Guide teams in translating complex healthcare business, o