Vice President, Integrated Marketing

Vice President, Integrated Marketing

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Highwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader and the central point of orchestration for our valued client accounts. In this pivotal role, you will be the "account glue," driving integrated marketing initiatives forward, building strong client relationships, and ensuring exceptional delivery and client satisfaction. You will work closely with our content, creative, and social teams to develop and execute impactful campaigns that achieve our clients' business objectives.

You will provide strategic guidance and direction to project managers, strategists, creatives, and communications teams, ensuring seamless execution and adherence to timelines. Your ability to understand client needs, translate them into effective strategies, and collaborate across internal teams will be critical to your success.

Key Responsibilities

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• Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level.
• Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement.
• Client Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches.
• Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timel