Sr. Director, Consumer Marketing

Summary

: The Sr. Director, Consumer Marketing is responsible for leading ZO Skin Health's consumer-facing brand communications strategy across owned and earned channels. ZO's model is distinct: consumer demand is built to drive patients and customers to the 15,000+ physician and provider practices globally that anchor the business, never around them. This role drives brand awareness, engagement, and consumer relevance through social media, public relations, influencer partnerships, and community building in service of that professional channel. The Sr. Director ensures consistent brand voice and storytelling across all consumer touchpoints while partnering with cross-functional teams to amplify product launches and brand campaigns. The ideal candidate combines strategic vision with hands-on execution experience and has a proven track record in beauty, skincare, or premium consumer brands.

Essential Duties and Responsibilities

* Develop and execute consumer marketing strategy across owned channels (social media, content) and earned channels (PR, influencer, editorial) * Author campaign, creator, and agency briefs (objective, audience, insight, single-minded message, mandatories, KPIs, budget); own brief quality across the function * Lead social media strategy across all existing platforms (Instagram, TikTok, YouTube, Facebook) as well as new platforms (reddit, etc) ensuring consistent brand voice and engagement * Oversee content calendar, publishing cadence, and platform-specific content optimization * Drive community management strategy; oversee agency partnership for DM/comment response * Lead public relations strategy and agency partnership to secure media coverage and brand visibility * Develop and execute influencer and creator strategy aligned with brand positioning and campaign objectives * Manage relationships with key media outlets, editors, and beauty industry press * Oversee Glopro ambassador program and earned media initiatives *