Sr. Brand Manager

Tarrytown, NY Full Time Manager/Supervisor

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere. JOB SUMMARY: This position is responsible for leading and managing one or more of our priority consumer brands as a leader within the marketing team. The individual must be able to work in a fast paced, entrepreneurial, and resource-controlled environment with an emphasis on collective, collaborative teamwork. We are seeking a modern marketer who is grounded in both a general management skill set and a digital first marketing mindset. MAJOR RESPONSIBILITES/ACTIVIES: Brand plan development and P&L management Develop a plan that achieves company P/L targets. This will include, but is not limited to, advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. General Management Skill set (Forecasting, Yearly Planning, P&L Responsibility) is a MUST. Program management and execution Manage the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis. Specific experience planning and executing digitally focused marketing campaigns: Paid Social, SEM, SEO, Influencer, Organic Social, Content Creation, Connected and streaming TV, Programmatic Video and Display Market analysis Provides consumption-based data analysis for the brand. Provides actionable insight and support to the enterprise to better understand market trends and dynamics