Pearson

Specialist, Geo Marketing

Remote, USPosted 5 days ago

Remote Full-Time Brand Marketing

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Job Description

Level

Specialist, MEA Marketing (IC20)

Job Family

Go to Market, Geo Marketing

Role Type

Individual Contributor

Business Unit

Higher Education

Role Summary

The Specialist, MEA Marketing role independently manages the execution of integrated Higher Ed marketing campaigns across the Middle East and Africa. This role blends strong execution with developing strategic judgment, ensuring campaigns are customer‑centric, on‑brand, and performance‑driven, informed by audience segmentation, MEA market insights and campaign performance insights to guide day-to-day decisions.

You will work with other Marketers and cross-functionally with product, sales, creative, and regional teams to implement campaigns, adapt global plans for local audiences, manage timelines and assets, and optimise execution to ensure campaigns resonate with target audiences and drive business growth.

Key Responsibilities

Campaign Strategy, Planning & Execution

Plan and execute integrated B2B and D2C segmented campaigns across the full funnel, aligned to business goals, from brief to launch and wrap‑up reporting
Identify opportunities for segmentation, personalisation and targeting
Own campaign calendars, timelines, and dependencies, ensuring delivery against agreed milestones
Manage agency and vendor coordination for creative, media, and campaign assets; accountable for quality and consistency
Act as the central point of contact for all campaign related communication

Stakeholder Partnership

Partner closely with Global Marketing, Product, Sales, and Center(s) of Excellence teams to align campaign objectives with commercial priorities
Localize global campaigns with clear understanding of regional customer needs, market context, and sales motions

Optimization & Insights

Own the KPIs for the campaign, monitor campaign performance, translate data into actionable insights, identify optimization and A/B testing opportunities, and recommend improvements to creative, messaging, or channels
Identify and recommend customer and market insights to strengthen campaign relevance and effectiveness over time

Skills & Qualifications

Experience

5-8 years of experience in B2B or D2C marketing, campaign management, or related roles, with background preferred in Education, Tech or Financial Services, or E-commerce
Proven track record of managing end to end campaigns across multiple channels (digital preferred, experience of marketing to Student and Educator audiences beneficial)

Core Skills

Strong project management and organisational skills
Analytical mindset with ability to interpret data and drive decisions
Excellent communication & stakeholder management skills
Ability to manage multiple campaigns and prioritise simultaneously

Technical Skills

Proficiency in marketing tools (e.g., CRM, marketing automation, analytics platforms)
Solid understanding of digital marketing channels (paid media, social, email, SEO)

Pearson Power Skills Expectations

Adaptability: Handle changing priorities independently; proactively suggest execution improvements
Artificial Intelligence: Explore AI tools for campaign analysis, targeting, and optimization; apply learnings with judgment
Learning to Learn : Set personal learning goals, share best practices with peers, and continuously upskill

Attributes

Ownership mindset with strong accountability for outcomes
Problem solver who can navigate ambiguity and drive execution
Collaborative and able to influence without authority
Curious data driven and continuously looking to optimise

What Success Looks Like

Campaigns are delivered seamlessly on time and aligned with objectives
Measurable improvements in campaign performance & RoI
Strong alignment and trust with cross-functional stakeholders
Clear, insights driven reporting that informs future campaigns

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Who we are

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

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