Social Media Manager

About Tiny Health

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Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com.

The Opportunity

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As our Social Media Manager, you will own Tiny Health's social presence end to end — strategy, platform-native content, community, and creator partnerships across Instagram, TikTok, Pinterest, LinkedIn, and whatever comes next. You will build the content engine and community practice that turns social into one of our most powerful growth channels: giving each platform a clear role in the customer journey. You’ll turn our company goals into platform-native content, and turning trend and cultural fluency into real-time engagement people actually notice.

You will start hands-on across strategy, content, and community, and grow it into a proactive, always-on practice, participating in trends in real time trends, and standing up channels we haven't tapped yet. Over time, you will make Tiny Health's social presence the most trusted, recognizable voice in microbiome education as we expand beyond mom/baby audiences into adult gut health and longevity.

What You’ll Do

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* Channel Strategy & Content: Assign each platform a distinct role in the customer journey (awareness, consideration, conversion), and defend why a specific piece of content belongs on one platform over another. Translate company prioriti