Social Media Content Specialist

Social Media & Content Specialist

Dapper Lighting — Las Vegas, NV

Full-Time | In-Person Pay: $22–$26/hour, depending on experience and portfolio

Dapper Lighting is an automotive lighting company looking for a Social Media & Content Specialist to take ownership of our day-to-day social presence.

This is not a position where you'll wait for someone to tell you what to post every day. We're looking for someone who understands social media, can recognize good content opportunities, and can consistently turn what's happening around the company into engaging content.

You'll work directly with our team, products, builds, customers, events, and vehicles. If you're into cars, that's a major advantage.

What You'll Do

• Own and maintain our social media content calendar
• Create and publish content across Instagram, Facebook, TikTok, and YouTube
• Shoot and edit short-form video, including Reels, TikToks, and Shorts
• Capture behind-the-scenes content around the shop, products, installs, builds, events, and team
• Turn everyday activity at Dapper into usable social content
• Write captions and prepare posts for publishing
• Identify trends, sounds, formats, and content ideas that fit the Dapper brand
• Develop recurring content series instead of relying only on one-off posts
• Maintain a backlog of ready-to-post content
• Help plan content around product launches, trade shows, collaborations, and major company events
• Review content performance and use that information to improve future posts
• Help keep our website and marketing content current when needed

What We're Looking For

You should be comfortable actually creating content, not just managing a social media account.

We're looking for someone who:

• Has strong short-form video skills
• Can shoot and edit their own social content
• Understands what makes people stop scrolling
• Has a good eye for composition, branding, and storytelling
• Proficient with Adobe Premiere Pro, CapCut, or similar video editing software
• Understands Instagram, TikTok, Facebook, and YouTube
• Can work independently and stay organized
• Can take a loose idea and turn it into finished content
• Is comfortable working in a fast-moving small business
• Is willing to jump in and help when opportunities come up
• Can accept feedback without getting stuck on a single creative direction
• Is dependable and can maintain a consistent posting schedule

Automotive experience or interest is strongly preferred.

You don't need to be a mechanic, but you should either understand car culture or be genuinely interested in learning it.

What This Role Is NOT

We're not looking for someone whose experience is primarily scheduling posts or managing accounts from behind a computer.

We're also not expecting you to be a professional automotive photographer, graphic designer, paid-ads specialist, and cinematographer all at once.

The priority is social-first content creation and ownership.

First 90 Days

Success in this position will look like

• Establishing a reliable content calendar
• Maintaining consistent posting without daily direction
• Increasing our short-form video output
• Building a usable content backlog
• Developing repeatable Dapper content series
• Learning our products, customers, and automotive niche
• Beginning to identify what's working and adjusting content accordingly

Schedule & Location

This is a full-time, in-person position in Las Vegas, Nevada.

Our products, cars, employees, builds, and day-to-day activity are the content, so this is not a remote social media position.

How to Apply

Please submit

• Resume
• Portfolio or examples of your work
• Links to social accounts or content you've personally created
• A short explanation of what you personally handled on the examples you submit

We care significantly more about seeing what you can actually create than seeing a perfect resume.

Pay: $22.00 - $26.00 per hour

Expected hours: 40.0 per week

Application Question(s)

• Are you currently located in Las Vegas and able to work full-time in person?
• Link 3–5 short-form videos that you personally filmed and/or edited.
• For those examples, what portions did you personally handle?
• What editing software do you use, and how would you rate your proficiency with each?
• Tell us about your interest or experience with cars/automotive culture.

Work Location: In person