Social Media & Community Engagement Specialist

Description

At Hensley Legal Group, marketing isn't just about likes and impressions. It's about building trust, strengthening our communities, and sharing stories that make a real difference in people's lives. As our Social Media & Community Engagement Specialist, you'll be the creative force behind our social media presence while also taking our brand into the community through events, partnerships, and public relations.

One day you'll be creating engaging social content, the next you'll be representing HLG at a community event, coordinating a media opportunity, or celebrating a client success story. If you're energized by variety, thrive on creativity, and love seeing your work make a meaningful impact, you'll fit right in.

This is more than a social media job—it's an opportunity to help shape how thousands of people experience our brand while supporting a mission of leaving people better off than we found them.

If you are detail-oriented, creative, and highly organized, with a passion for both storytelling and strategic coordination, we want to talk to you!

Some of the key responsibilities include (but are not limited to)

Organic Social Media

• Develop, manage, and execute HLG's social media strategy across platforms including LinkedIn, Instagram, Facebook, and emerging channels.
• Create and schedule engaging original content including graphics, short-form video, client spotlights, legal tips, and firm news.
• Monitor and respond to comments, messages, and mentions to maintain an active and professional online presence.
• Track and report on social media analytics, using data to refine strategy and demonstrate ROI.
• Stay current on platform trends, algorithm changes, and best practices in legal marketing.

Community Events

• Plan, coordinate, and execute HLG’s participation in community events, sponsorships, and firm-hosted programs statewide.
• Build and maintain relationships with community organizations, nonprofits, chambers