Social Media & Communications Specialist

Helix Electric was founded in 1985 and is now one of the nation’s largest and most successful electrical contracting companies. Our commitment to empowering people and powering projects is realized by our exceptional team of dedicated and highly skilled experts working together and never settling for good enough. We are proud of the team-oriented and employee-empowered business approach that defines our unique character.

The Social Media & Communications Specialist leads Helix Electric’s social media presence and digital brand visibility while supporting broader internal and external communications efforts. This role reports to the Director of Strategic Marketing and Communications and is centered on social media strategy, content development, campaign execution, platform management, website content, and performance tracking, with added responsibility for brand messaging, public relations support, and employee communications.

The ideal candidate is a creative, detail-oriented marketer and communicator who can translate company priorities into compelling content, grow audience engagement, and ensure a consistent brand voice across all channels.

DUTIES & SCOPE

Social Media Strategy and Content

• Lead Helix Electric’s social media strategy across relevant platforms, ensuring content supports brand awareness, recruitment, culture, and business development goals.
• Develop and manage monthly and annual content calendars, campaign plans, and paid or sponsored social media initiatives.
• Create, schedule, and optimize social media content, including campaign copy, visuals, event promotions, and company highlights.
• Monitor platform trends, audience behavior, and industry activity to recommend timely content opportunities and strategic pivots.

Digital Presence and Brand Visibility

• Manage and grow Helix Electric’s presence across social and digital channels, including emerging platforms as appropriate.
• Maintain and update website conten