Senior Vice President, Integrated Marketing

Highwire's SVP, Integrated Marketing will serve as a strategic leader within the Integrated Solutions team, reporting to the EVP, Integrated Solutions. This role will lead the growth, evolution, and execution of Highwire's integrated marketing offering, serving as a trusted advisor to priority clients and a key partner across the agency.

The SVP will build and scale Highwire's integrated marketing capabilities, developing the teams, processes, and frameworks required to deliver holistic, cross-channel solutions. By connecting expertise across insights and analytics, strategy, creative, social, influencer, paid, and communications, this leader will help clients solve complex business challenges and achieve measurable results.

This role is responsible for driving agency growth, expanding client relationships, strengthening integrated capabilities, and positioning Highwire as a leading integrated marketing and communications partner.

Key Responsibilities

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• Lead the growth and performance of integrated marketing programs across priority client accounts, driving measurable business impact, client value, and account expansion.
• Build, scale, and oversee Highwire's integrated marketing function, including defining offerings, establishing best practices, developing capabilities, and building a high-performing team.
• Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings that drive adoption across clients and the agency.
• Establish operational frameworks, processes, and tools that enable effective collaboration, efficient resource allocation, and seamless delivery across integrated initiatives.
• Partner with project management leadership to strengthen planning, execution, and workflow across integrated marketing programs.
• Drive new business growth by identifying opportunities, contributing to pitches, and developing integrated solutions that address client needs.
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