Senior Specialist, Public Relations & Communication

The Senior Public Relations & Communications Specialist is responsible for communicating with customers, consumers, the media and the general public to protect and promote the reputation of Carnival Cruise Line. The incumbent in this role creates/writes press materials and other written copy, responds to media inquiries regarding CCL, participates in a rotating on-call weekend schedule to monitor the media inbox, distributes press releases, and maintains Carnival's online newsroom for both scheduled announcements and during incident responses The Senior Specialist, Public Relations & Communications is also responsible for updating, organizing and coordinating media events, managing media lists, distributing PR-related reports to internal stakeholders, and tracking Carnival's news coverage, as well as organizing photos and video.

Essential Functions

• Creates the copywriting of CCL's external communications, including press releases, executive speeches/talking points, tailored pitch emails, personality profiles, articles for key executives and travel agent partners.
• Manages media familiarization and laisses with press and internal stakeholders to provide experiences and other amenities for journalists sailing. Organizes and develops all aspects of planning group press sailings including the coordination and tracking of journalist’s sailings.
• Writes articles for various internal communication outlets. Screens and responds to day-to-day inquiries from consumers, the trade (such as travel partners and agencies), and lifestyle media. Participates in an on-call rotating schedule on weekends.
• Tracks coverage of CCL by gathering clips and creating/distributing a daily report for internal stakeholders. Generates additional CCL coverage through tailored story pitches that highlight CCL personnel, onboard features, amenities and attractions, as well as evaluates and facilitates staff interviews with CCL executives.
• Assists as needed during crises