Senior Social Media Manager | Lonely Planet

The Senior Social Media Manager owns the daily management and strategic growth of Lonely Planet's global @lonelyplanet social media channels, which reach over 14M travelers across 10 different accounts. A thorough understanding of social networks, product features and trends is a must – along with strong video editing, photo curation and copywriting skills across both editorial and sponsored social content. Reporting into the Head of Social & Video, this role is designed for someone who can run campaigns independently, manage multiple workstreams at once, lead a direct report and foster cross-functional collaboration.

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What You'll Do

• Maintain consistent brand voice, tone and personality across video scripts, social captions and creative copy.
• Identify relevant social and travel industry trends for timely content creation and audience development opportunities.
• Lead end-to-end execution of branded social campaigns in close partnership with sales and partnerships teams.
• Develop and maintain social-first, multimedia series and community engagement tactics that deliver against channel-specific KPIs and ladder up to overall brand strategy and business objectives.
• Manage a daily publishing calendar that repurposes, repackages and scales editorial print and digital content into fresh formats.
• Report on and analyze social performance to test, iterate and optimize content on an ongoing basis.

What We're Looking For

* 5-7+ years of experience in social media management and branded content, with a portfolio showcasing past work. * Deep understanding of platform-native storytelling and the content creation process, including best practices for short-form video and creative copy, with a portfolio showcasing past work. * Highly organized with the ability to manage multiple campaigns simultaneously without sacrificing detail. *