Boats Group
Senior Product and Marketing Analyst
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Job Description
Senior Product & Marketing Analyst (Miami/Hybrid)
About the Role
We're looking for a Senior Product & Marketing Analyst to be the analytics partner for our Product and Marketing teams. This is a high impact senior role: you'll own the cross-functional marketplace pulse — the holistic view that no single channel owner has — running that review yourself, while partnering with and arming channel owners for their own channel-specific performance conversations. You'll keep a constant pulse on our key marketplace metrics and proactively surface issues and opportunities before anyone has to ask. You'll also help these teams build the self-service reporting they need to move fast on their own, and own the data that powers audience targeting — keeping our Hightouch models current as we launch new audiences and catalog feeds. This role sits within the Data team and works cross-functionally day to day, embedded with Product and Marketing stakeholders while staying connected to the broader data platform. What You'll Do * Own the cross-functional marketplace pulse: Lead recurring, cross-functional marketplace performance reviews — the holistic view across traffic, engagement, leads, and conversion that no single channel owner has on their own. Come prepared with the data, the narrative, and a point of view, not just a dashboard. * Arm channel owners for their own reviews: Partner with channel owners (paid social, SEO, campaigns, etc.) to support their channel-specific performance conversations — providing the data and narrative, and co-presenting where useful — while the channel owner keeps ownership of that conversation and the decisions that follow. * Marketplace metrics ownership: Keep a constant pulse on our key marketplace metrics (traffic, engagement, lead volume, conversion, etc.), and know immediately when something moves. * Proactive issue & opportunity surfacing: Spot performance shifts, anomalies, and emerging
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