Senior Paid Social Specialist

Senior Paid Social Specialist

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100% Remote – United States | Central or Eastern Time Zones Only | Full-Time Seasonal Contract | November–April

MaxIT Consulting – Max Corporate Group is seeking an experienced Senior Paid Social Specialist for a U.S.-based organization with a high-volume digital marketing environment.

This is a hands-on contract opportunity focused on paid social campaign execution, optimization, creative management, and performance analysis across Meta and TikTok, with support across additional digital platforms.

The engagement runs from November through April, covering both pre-season preparation and peak-season campaign execution. Candidates must be based in the U.S. Central or Eastern Time Zones.

The Role

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You will work closely with paid social leadership and cross-functional media teams to execute and optimize campaigns across both Brand and Performance objectives.

The ideal candidate is comfortable working directly inside advertising platforms, managing multiple campaigns simultaneously, identifying performance issues quickly, and turning campaign data into practical optimization decisions.

Key Responsibilities

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• Manage hands-on paid social campaign execution across Meta and TikTok.
• Build, traffic, QA, launch, maintain, and update campaigns throughout the engagement.
• Monitor campaign performance, budget pacing, frequency, bids, audiences, and overall campaign health.
• Manage creative rotation and proactively identify creative fatigue.
• Identify delivery or performance issues and implement appropriate optimizations.
• Analyze campaign data and translate findings into actionable recommendations.
• Develop testing ideas to improve Brand and Performance outcomes.
• Support campaign planning, reporting validation, and measurement processes.
• Collaborate with media, creative, analytics, and data teams.
• Ensu