Senior Marketing Specialist, Content & Campaigns

Help us shape how a global software company meets the attractions industry

Do you want real influence without moving away from hands-on creative work?

We are looking for an experienced content marketer and storyteller to help shape how Mobaro shows up across the US attractions industry and our global market.

In this role, you will be close to both the decisions and the delivery. You will shape content, campaigns and customer touchpoints that strengthen our brand, create demand and support growth.

We will give you a broad canvas and the freedom to challenge, improve and shape the work. You will create plenty yourself, bring colleagues and subject matter experts into the process, and use agencies and specialists when the task calls for it.

You will not be starting from scratch. We have a strong product, an established position in the attractions industry and customers around the world. There is a solid foundation, but also genuine room to raise the ambition, sharpen the execution and make a visible difference.

Turn strategic and commercial priorities into distinctive marketing

Your job is to translate Mobaro’s brand strategy, positioning and commercial priorities into marketing people notice, remember and act on.

You will

• Own the content and campaign calendar, turning priorities into strong briefs.
• Develop campaign concepts, customer journeys and the core assets that hold them together.
• Write and produce customer success stories, thought leadership, industry studies, email and social content.
• Translate product knowledge into clear messages, use cases and launch communication.
• Shape website content and messaging for events, webinars, PR and partnerships.
• Protect and strengthen the Mobaro brand across customer touchpoints.
• Brief agencies and freelancers, assess quality and get the work safely over the line.

You’ll be based in Orlando and work closely with our Regional VP of Sales to connect our marketing with US customer needs and comm