Senior Marketing Manager, Lifecycle & Growth

At Wedgewood Pharmacy, we are dedicated to improving the lives of animals through customized medication and compassionate care. Every role in our organization contributes to helping pets live healthier, happier lives. We are a team driven by purpose, quality, and a shared commitment to animal health.

Wedgewood is seeking an experience hands-on Senior Manager, Lifecycle & Growth Marketing to drive customer activation, engagement, retention, and lifetime value across the end-to-end prescription lifecycle. This role sits at the intersection of lifecycle marketing, site merchandising, promotions, personalization, and conversion optimization, with accountability for improving customer behavior and commercial outcomes across both prescriber and pet owner journeys.

Reporting to the VP, Digital Experience, this individual will lead the development and execution of lifecycle strategies that increase first-fill conversion, repeat behavior, customer retention, and long-term value. They will work cross-functionally with Marketing, Data Automation, Business Intelligence, and Product teams to optimize every stage of the customer journey.

This role is ideal for a strategic growth leader who combines customer-centric thinking with strong analytical skills and a passion for continuous optimization.

Location

This position is fully remote in the US

Job Type

Full Time

Compensation

The target base pay range for this position is $90K-$120K base plus an annual bonus commensurate with the individual's experience and qualifications.

Benefits

Eligible

What You'll Do

Lifecycle Strategy & Retention

• Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement.
• Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty.
• Build segmentation, targeting, and pe